Why We Use WordPress

Why We Use WordPress

I get asked from time to time questions like: Why do you use WordPress?, What do you like about WordPress?, or Aren’t there better platforms than WordPress?. Notice any common elements to these questions? I get lots of questions since I primarily use WordPress for my clients.

The answer is pretty simple, it’s KISS! (KISS = Keep It Simple Stupid)

I’ve found that WordPress enables me to successfully deliver solutions to 99% of my clients and the results meet my basic requirements which include things like ease of updating, extendable, and affordability.

WordPress (at it’s core) is easy to update. After having used other CMS platforms in the past for clients, I can attest that WordPress is by far the best when it comes to updating to the newest release. Since I started using WordPress, I don’t think there have been any releases that I couldn’t upgrade to with a single click. The plugins I use (which I do my best to keep minimal) are a different story but that’s to no fault of WordPress.

The number of pre-built plugins and 3rd party functionality available to WordPress is second to none. There are lots of really great CMS platforms out there to use, but WordPress has them beat for the general user since there is such a vast number of plugins available on the WordPress repository.

Affordability is a major factor for myself and my clientele. I work primarily with small businesses and often times non-profit organizations. Paying for costly development or product upgrades/membership fees is just not an option in most cases. Luckily, WordPress is free and the majority of the plugins we use on projects are either free to be customized on a per need basis or cost a low onetime/monthly fee.

So if you’re considering what CMS to choose to launch you new website, or if your designer/marketing agency has suggesting using WordPress, maybe these words will help ease your mind about the choice. We use WordPress for most of our clients and plan to do so as long as it remains the most stable and user friendly CMS we’ve tried.

 

 

 

Free Non-Profit Website Design Opportunity

Free Non-Profit Website Design Opportunity

As we continue to grow our business, we have decided that it would benefit both ourselves and the community to offer at least one free website design/re-design for a non-profit organization every month of the year. We’ve got years of experience implementing solutions for businesses and non-profits alike. So, if you know of any not for profit organizations that could use our services, please refer us and have them mention this opportunity.

Choosing the Right Client

Choosing the Right Client

Like many small businesses, I have learned the hard way the importance of choosing the right clients to work with. In the past, I would have taken nearly any job that came my way. Often times, this would include individuals or small businesses that wanted to take their trade online and looked to me to get them started. However, with that honor, I made some mistakes. Here is a short list of things to consider for web designers and clients alike:

  1. Cheap website design is not good and good website design is not cheap
    Now, I didn’t  come up with that, but it is probably the most important point to get across. Every time I have taken on a client that was looking for the cheapest solution, the end result has been a disappointment for the client and a frustration for me. It is important to explain the web design process and deliverables clearly before the work starts so that everyone understands what the end result will be and what it will cost to get there.
  2. You cannot afford to skimp on security and reliable support
    I have had many clients that were satisfied with the cost to build the site, but didn’t understand the costs of securing the site and maintaining updates and future patches.

Why Launch a New Web Service?

In the next month, you will see a new industry specific service offered by Marksman Media. It is with great pleasure that we announce “ChefSites.com” our new turn key solution for food industry marketing.

The addition of this new service is just a continuation of the catalog of services we offer. Website design, hosting, and support is still our bread and butter, but due to the increased demand by restaurant owners, we are now offering a solution tailored to provide restaurants, bars, and any other food services with all the tools they need to succeed online.

If you are looking for a new website for your cafe, diner, or bar, look no farther. We are now offering a great service at a great value specifically for you! Head over to ChefSites.com to check out our new services.

Updating Your Website

As a customer of Marksman Media, you are empowered with multiple options when it comes to making changes or adding content to your website. It is our pleasure to make any small changes for our clients that have maintenance memberships, and if you aren’t currently a member please consider our monthly plans that make operating your website a breeze ( you can check out our membership plans here ).

 

Getting Started with Google Analytics

Getting Started with Google Analytics

As most web professionals already understand, website analytics data can be really informative for someone that is trying to run a website. In the following paragraphs, I’d like to take a moment to lay out how to get started using Google Analytics on a website since not everyone is aware. (more…)